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Graphics Designer

DEPARTMENT: Marketing

REPORTS TO: Sr. Director, Marketing

POSITION LOCATION: Carlsbad, CA

BLAST MOTION

Based in Carlsbad, California, Blast Motion is defining the future of swing analysis and wearable motion capture technology. Blast’s patented technology is designed to create a seamless user experience that’s portable, affordable, and easy to use. Blast has redefined the way people recruit, train, analyze, and improve their game.

GENERAL POSITION SUMMARY

Blast Motion is seeking a Graphics Designer, who is eager to further develop their creative skills and help define the Blast brand and drive sales through visual messaging. This role will cover all aspects of graphics design and content creation including, printed marketing material layout, website & event booth design, social media & advertising optimized content, iconography, and animations. This position will work at the Blast Motion headquarters in Carlsbad, California, as part of the marketing team. The Graphics Designer will participate in all aspects of the graphics content creation, which includes working with Blast customers, strategic partners, and top professional athletes / ambassadors in golf, baseball, and softball. Candidates that apply for this role should have a graphics design portfolio available for review to showcase their skills and be ready to discuss how they can help Blast capture our target market’s attention and drive results.

KEY DUTIES AND RESPONSIBILITIES:

  • Self starter that will provide graphics design leadership to the marketing department, aligned with corporate strategy, marketing plan, and management provided guidance
  • Strong communications skills, with the ability to tell effective and cohesive stories through graphics, with a sport authentic and clear call to action
  • Responsible for all aspects of marketing-driven graphics creation and marketing collateral design layout
  • Ensure visual consistency of the Blast brand across all our external, customer visible touch points, from our mobile apps and online services, to our website, printed collateral, social media, ads, icons, and customer / partner engagement
  • Work with other departments and/or creative agencies on graphics design projects / campaigns to ensure brand consistency and a common look / feel
  • Ability to set, test, and measure expected KPIs (viewership and market response) across various media, including online graphics content, printed collateral, and digital ad / messaging performance, to ensure a desired outcome to drive corporate and sales objectives
  • Bring fresh ideas to the table that are in line with our brand standards, are innovative, industry leading, and are achievable
  • Ability to quickly create a large quantity of graphics content from a source design for social media and digital advertising (multiple sizes / variations on messaging)
  • Work with copywriters and/or other out-sourced agencies to produce final designs

EDUCATION / TRAINING / JOB-RELATED EXPERIENCE REQUIRED:

  • Bachelor’s degree in graphic design, fine arts, or equivalent job experience
  • Experience: 3-7 years
  • Sports enthusiast with experience working on baseball, softball, or golf graphic design. This experience is essential to drive the creation of authentic content that is seen as relevant, interesting, and actionable.
  • Strong creative, graphic design, and layout skills, with experience using a variety of desktop publishing and graphics design software
  • Experience with creating graphics for social media, including proper sizing, adhering to platform specs, creating imagery that connects with and engages the target demographic / social platform audience in a sport authentic manner
  • Adobe Suite Experience (Photoshop, Illustrator, and InDesign at a minimum, with other Adobe product such as After Effects, desired)
  • Solid understanding of Typography, Color and Composition, with a keen eye on delivering an authentic message that has a clear call to action
  • Ability to multi-task and produce quality work in a fast-paced environment and work well under pressure / deliver on deadlines
  • Excellent organization skills and attention to detail
  • Strong portfolio of illustrations, graphics, animations, and other examples of previous work

ADDITIONAL DESIRED EXPERIENCE

  • Drone piloting experience, as well as an FAA drone pilots license
  • A foundation animating within Adobe After Effects desired
  • Experience using 3D rendering / visualization software, like KeyShot (or similar)
  • Sketch experience
  • Photography experience

WORKING CONDITIONS AND REQUIRED PHYSICAL EFFORT:

  • Location: Carlsbad, CA
  • Normal office conditions
  • Ability to travel up to 30%
If you are interested in applying for this position, please send your resume and cover letter to careers@blastmotion.com. Make sure to include the title of the job you’re applying for in the subject line.