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Blast Motion Powered Technology Selected as the Official Swing Sensor of the Houston Astros™

The Easton Power Sensor, Powered by Blast Motion technology, has been selected by the Houston Astros™ to help evaluate and improve player swing performance

(Carlsbad, Calif., – May 5, 2016) – Blast Motion, an industry innovator focused on elevating player performance with its wearable motion capture and swing analysis technologies, today announced that the Easton Power Sensor was selected as the official swing sensor of the Houston Astros. The Astros plan to capture and analyze swing performance utilizing the Easton Power Sensor during a variety of training and practice activities – with the ultimate goal of helping players improve their swing performance.

“Being selected by the Houston Astros as the official swing analyzer is an honor and a great validation for our technology,” said Mike Woods, vice president of sales, Blast Motion. “The Astros now have access to the most accurate and consistent swing analysis technology on the market. Historically, professional grade technology has been expensive and difficult to use, limiting training applications. We solved this challenge by partnering with the Astros to optimize the pro team apps to match major and minor league training session workflows.”

“We are excited about the swing analytics the Blast Motion solution brings to our organization, benefiting players, coaches, and the entire baseball operations teams for both the minor and major league teams,” said Brandon Taubman, director of baseball operations. “The technology is portable, smart, and non-intrusive, providing invaluable information that complements the expertise within our organization.”

The Blast Motion pro team apps are designed to provide baseball teams with a powerful technology toolset that helps them streamline the collection and analysis of swing data, track player performance during team training, and manage an entire team of individual sensors.

The Easton Power Sensor and free mobile app have been specially designed to help players of all ages and skillsets swing with more power and improve their game performance. The Easton Power Sensor attachment slips over the knob of any baseball or softball bat and has been designed to capture highly accurate swing metrics and track player performance. By leveraging Blast Motion’s patented Smart Video Capture™ technology, the Easton Power Sensor intelligently combines video and swing metrics to create a powerful new swing analysis tool that automatically detects a player’s swing and clips the video to create a series of video highlights. No user editing or playback

Pricing and Availability
The Easton Power Sensor is currently available in the United States and Canada, both online and at major retailers for $149.95. Customers can also purchase the Easton Power Sensor from blastmotion.com or easton.com. The consumer focused Easton Power Sensor app is available on the Apple iTunes App Store and the Google Play Store. The pro team focused Power Sensor Pro, Power Sensor Coach, and Power Sensor Admin apps are available on the Apple iTunes App Store.

About Blast Motion
Based in Carlsbad, California, Blast Motion is redefining the future of wearable motion capture and swing analysis technologies. By seamlessly identifying and integrating real-time metrics and sports analytics with auto-curated video highlights, Blast Motion innovations create a contextually rich user experience that enhances the way people capture, analyze, and improve their game. For additional information about Blast Motion, please visit: blastmotion.com

About Houston Astros
The Astros have been Houston’s hometown baseball team since 1962, when the Colt .45s first took the field in Colt Stadium. Three years later, the team became the Houston Astros, and are now in their 55th season in Major League Baseball. In 2013, the Astros moved to the American League West Division, becoming the first franchise to move from the National League to the American League. For 81 regular season games a year, the Astros can be found on their home field at Minute Maid Park, where families and friends come together to enjoy America’s favorite pastime in one of baseball’s most comfortable and fan-friendly ballparks. In addition to striving for success on the field, the Astros take pride in their local community and are committed to making Houston a better place by honoring our nation’s military, combatting homelessness, aiding in the fight against cancer and supporting youth baseball and softball through the Astros Foundation’s cornerstone programs. For more information on the Astros, please visit www.astros.com.

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Media Contact
Patrick Gevas
Account Supervisor
GreenRoom Social
patrick.g@greenroomsocial.com
(305) 347-1787 Ext. 303

Media Contact
Gene Dias
Vice President, Media Relations
Houston Astros Baseball Club
gdias@astros.com
713-259-8985