(Chicago, Ill., – December 14, 2023) – Wilson Sporting Goods Co. today introduced Wilson Fit AI, an innovative, first-of-its-kind technology that will benefit both golf club fitters and golfers looking for the most advanced custom fitting experience. Wilson Fit AI combines Wilson’s black box algorithm with Blast Motion’s industry-leading motion analysis technology to deliver a simplified, more efficient and engaging fitting process for all involved.

“The team at Wilson is thrilled to bring Wilson Fit AI to market and, simply put, this is the future of golf fitting,” said Bob Thurman, Global Vice President of Research & Development at Wilson and General Manager of Wilson Golf. “Club fitters using a Wilson iron with a Blast Motion sensor embedded into the grip will be able to provide real-time feedback for every aspect of the player’s swing including shaft loading, swing tempo, face closing rates, and more. It will only take a few swings to understand a golfer’s swing profile allowing us to recommend the perfect set of Wilson customized irons, along with the ideal head model, shaft type and grip for each golf club.”

Dating back to Gene Sarazen’s 1922 U.S. Open and PGA Championship victories using Wilson irons, the Chicago-based company has more major championships attributed to its irons than any other brand, winning at least one major championship in every decade since for a total of 62. An incredibly strong winning tradition combined with the desire to lead the industry in club innovation, Wilson is set to launch its most advanced Staff Model®  iron lineup in 2024 and by introducing Wilson Fit AI, will change the future of fitting.

Wilson Fit AI is an innovative mobile app-based fitting solution that integrates a powerful Bluetooth-enabled Blast Motion sensor into a standard grip using a combination of high-G and low-G accelerometers and gyro to capture approximately 12,000 data points per swing with a high degree of accuracy and consistency. Wilson’s black box algorithm then processes the information to generate a custom-fit iron recommendation in as few as five swings, based on swing plane, shaft load, wrist hinge, club face closure and swing tempo. Swing data from every single fitting across the globe will optimize the AI algorithm enhancing each fitting session and making the recommendations even more accurate.

Wilson Fit AI powered by Blast Motion will be available at club-fitting retailers across the United States beginning on Wednesday, Jan. 17, 2024. For more information, please visit the Wilson Fit AI website and follow @wilsongolf.

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About Wilson Golf
For more than 100 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world.  Since 1914, Wilson Staff irons have won 62 major championships, more than any other iron manufacturer in history. The winning tradition continues today by delivering the highest quality equipment to all golfers to enhance performance on the course and overall enjoyment of the game.

About Wilson
Chicago, USA-based Wilson Sporting Goods Co., part of Amer Sports Group, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear, and accessories. The Company brings more than a century of innovation, history, and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer, and Golf. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.

About Blast Motion
Based in San Marcos, California, Blast Motion is an information company that provides motion analysis and performance insights. By intelligently combining the bio-mechanics of movement with sensor data, video capture technology, and cloud-based software services, Blast has redefined the way people coach, recruit, train, analyze, and improve their game. For additional information on Blast Motion, please visit: blastmotion.com

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BZA Public Relations on behalf of Wilson Sporting Goods Co. – Wilson@BZAPR.com