Blast Motion introduces Blast ActionCam™ and Blast Basketball™ with retail partner Best Buy
Latest additions give basketball athletes and GoPro® Hero action camera sports enthusiasts new ways to experience their most heroic moments by adding metrics to action videos
(Carlsbad, Calif., – October 28, 2014) – Blast Motion, an industry innovator focused on redefining the digital experience with its wearable motion capture technologies, today unveiled Blast ActionCam and Blast Basketball. These latest introductions complement its existing portfolio of products that include Blast Baseball, Blast Golf, and Blast Athletic Performance which give more athletes than ever the opportunity to see motion metrics in real time.
Amplify every extreme sports experience with Blast ActionCam. By combining the Blast precision motion sensor with a GoPro® Hero action camera, consumers can now capture their action metrics (acceleration, vertical height, rotation, and hang time) and overlay them on top of dynamically created video highlights to experience their most heroic moments in a whole new way. The Blast motion sensor is affixed to the GoPro® action camera case with a waterproof action camera attachment, or it can be worn by an extreme sports enthusiast with a clip attachment, allowing users to capture extreme sporting events, from a motocross or BMX bike ride to an afternoon at the skate park. The Blast mobile app pulls video from the GoPro® camera’s integrated Wi-Fi network and dynamically identifies video highlights, overlaying a user’s performance metrics on the action video creating Blast highlights so that the achievements can be shared via e-mail and social networks.
Further expanding their line of sports and active life motion capture solutions, Blast Basketball securely clips the Blast precision motion sensor to the waistband of a basketball player, capturing highly accurate real-time performance metrics, including jump height, rotation, and hang time. There’s no need for the player to do anything out of the ordinary during practice or game play, and there are no power buttons or controls to get in the way. The Blast precision motion sensor knows when the user is moving and dynamically powers-up the sensor and engages the patented motion detection algorithms to capture the important 3D action metrics in real-time, allowing the player to focus on their game, not the technology.
“We’re thrilled that athletes and action sports enthusiasts now have access to Blast Motion products in Best Buy,” said Donovan Prostrollo, senior director of marketing, Blast Motion. “By making our natural motion capture solutions more accessible to consumers, we’re creating a new class of athlete and extreme sports enthusiast who are empowered by technology. Now, athletes of all ages and skill sets can see motion come alive with metrics over video, giving them the insights they need to gain the competitive advantage and win!”
Smart Video Capture ™ and Blast Prescriptions
Blast has expanded their patented Smart Video Capture™ technology to intelligently detect and seamlessly capture a series of sequential high-energy actions, while creating discrete Blast highlights synchronized with action metrics. Blast video highlights now feature full 1080p HD quality, giving athletes, coaches and active life enthusiasts the ability to “see” and share their biomechanical motion. In order to further expand an athlete’s understanding of the captured metrics, Blast Motion is introducing Blast prescriptions to improve an athlete’s performance with tips and drills for simple, yet powerful, mechanical adjustments. These tips and drills are rooted in science and proven adjustments, giving the athlete unique insights into their own movement.
Features and Benefits of Blast Basketball and Blast ActionCam
- The Blast precision motion sensor captures, analyzes and records real-time performance metrics, including acceleration, rotation, vertical height and hang time for instant review, or it can store the motion metrics when it’s out of range of the user’s mobile device.
- Blast Basketball and Blast ActionCam use Bluetooth® Smart technology to transmit accurate and meaningful analytics to smartphones or tablets during practice or play.
- The Blast Basketball and Blast ActionCam apps enable Smart Video Capture™, automatically detecting, capturing and personalizing a user’s video highlights synchronized with overlaid metrics, creating ready-made, sharable Blast highlights.
- Proprietary algorithms capture natural motion, while maintaining accuracy and consistency
- Bluetooth® Smart technology connects the sensor to the user’s iOS device, allowing 8 hours of continuous play.
- The Blast precision motion sensor charges wirelessly in 1.5 hours.
- The Blast Basketball and ActionCam apps are designed for iPhone 5 (and newer), iPad 3 / iPad Air / iPad Mini 2 (and newer) and iPod Touch 5th generation.
Pricing and Availability
Blast Basketball is available now at Best Buy locations around the United States and on November 15, 2014 at Best Buy and Future Shop locations in Canada. The Blast Basketball app is available from iTunes https://itunes.apple.com/us/app/blast-basketball/id898956414?mt=8. A new video showing Blast Basketball in action can be found on Blast Motion’s YouTube channel: https://www.youtube.com/watch?v=GrvD5a8_b-M
Blast ActionCam will be available in November 2014 at bestbuy.com in the United States, as well as at Best Buy and Future Shop store locations in Canada. A new video showing Blast ActionCam’s capabilities can be found on Blast Motion’s YouTube channel: https://www.youtube.com/watch?v=B6Nz7zx3nIg
Pricing for both products will be $149.99, and are available for sale today from blastmotion.com.
About Blast Motion
Based in Carlsbad, California, Blast Motion is defining the future of personalized motion capture technology. By seamlessly identifying and integrating real-time motion metrics with video highlights, Blast Motion innovations create a contextually rich user experience that enhances the way people capture, share and compare life’s actions. For additional information about Blast Motion, please visit blastmotion.com.
Senior Account Manager
(305) 347-1787 Ext. 303