Easton Sports and Blast Motion Announce Collaboration for the Easton Power Sensor

Advanced baseball motion sensor helps batters of all levels develop their best swing.

VAN NUYS, Calif. (November 18, 2013) – Easton Sports, the industry leader in baseball bat performance technology has partnered with Blast Motion, the leading innovator in advanced sensor technology for team and action sports. This strategic partnership has created the Easton Power Sensor, a device that slips over any baseball bat knob and gives athletes and coaches a simple and clear power rating or power index for each swing. The data is transmitted wirelessly to a smart phone or tablet. In addition, the Easton Power Sensor transmits other valuable bat swing metrics to help improve swing mechanics, track progress and share with coaches and friends through social media.

“For three years, our Easton Hit Lab has been traveling the country using advanced batted-ball data to help baseball and softball players identify the best bat for their swing and maximize power at the plate,” said Dan Beamer, VP Product Marketing. “Over this same time period, Blast Motion has developed the most accurate and innovative sensor technology for baseball. The Easton Power Sensor is a combination of these two great initiatives, and we think it will revolutionize the science of hitting.”

The Easton Power Sensor provides a fun way for athletes to improve their power at the plate and to track their progress. “The key is that it is so easy to set up and use. No instructions are required,” says Roger Weingarth, President and COO of Blast. “You simply download the free App, slip the Easton Power Sensor on to the handle end of your bat, and start hitting. It will not change the performance of the bat in any way and the data will transmit automatically to your device in a very user-friendly screen display.”

The Easton Power Sensor will be available to consumers in the summer of 2014. Stay tuned to the Easton Baseball website for more details: http://www.easton.com/baseball/

About Easton Sports

Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball and hockey equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Sweden.

About Blast Motion

Blast Motion defines the future of the digital experience with its innovative motion capture technologies, which enhance the way we experience and understand life’s actions. Further information can be found at blastmotion.com.

Contact

Blast Motion
dswanson@blastmotion.com
blastmotion.com

Easton Sports
hsfitzpatrick@eastonbellsports.com
www.easton.com